Enhanced protection: trademarks with reputation

Directive Nos. 89/104/EC and 2008/95/EC, in place to approximate the laws of EU member states relating to trademarks, introduced the optional provision of protection against trademark dilution. This is namely for protecting trademarks with reputation against an identical or similar sign from being used in relation to dissimilar goods where the use of the later sign takes unfair advantage of, or is detrimental to, the distinctive character or the reputation of the prior trademark.