MARQUES annual conference - Baveno, Lago Maggiore, Italy, September 13 - 16, 2011

The 25th iteration of the MARQUES conference is set against a backdrop of continued economic vulnerability, as government cutbacks bite and unemployment figures grow. With less money around, brands may be looking to consider new strategies when selecting, protecting, promoting and enforcing their IP assets. The conference programme is designed to assess whether and how brands are adapting their strategies, and discover the implication of the ‘Reality Check’ provided by the financial crisis.