Illustration: Max Griboedov /
6 May 2014Trademarks

EU court deems ‘Asos’ and ‘Assos’ confusingly similar

Online retailer Asos has failed to persuade a court that it should be allowed to trademark its brand name in the EU.

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More on this story

2 April 2015   Swiss clothing company Assos will appeal to the UK’s highest court following a mixed ruling yesterday in its trademark dispute with Asos.
29 July 2015   The UK Supreme Court has refused to hear the Assos v Asos trademark dispute because it does not raise any points of law that are of “public importance”.