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6 June 2014Trademarks

Author claims Chobani’s Super Bowl ad infringed his ‘HOW’ trademark

Best-selling author Dov Seidman has filed a trademark infringement suit against Greek yoghurt company Chobani.

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More on this story

Trademarks
Chobani ‘how’ dispute set for pre-trial hearing
8 October 2014   An author and a yoghurt maker battling over the use of the word ‘how’ as a trademark are set to go to court next month.


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