Aiming high: conquering the counterfeiters

In 1954, Moncler put its first items of clothing into production. So far, so normal. But there’s more to it than that. Those first clothes were destined for high places, literally. An Italian group of mountaineers were setting off for the Himalayas, and needed equipment. Moncler provided it, and the Italians reached their goal: the summit of K2, the world’s second-highest mountain.