Rouse & Co International
In 1995 Linda Chang was one of the first trademark agents to qualify under China’s emerging intellectual property regulatory system. She joined Rouse in 1999 with an aim to establish one of the first licensed privately-owned trademark agencies in China. She manages the firm’s Shanghai office and oversees operations in the country. Her experience includes trademarks, domain names, and designs. She counts among her wins cases involving the ‘Burberry check’, and has secured ‘well-known’ trademark status for Jaguar.