xxmmxx / iStockphoto.com
Lawyers should work closely with marketing professionals to ensure that newly developed products have a unique, protectable design, according to in-house counsel at Nestlé and Red Bull.
The rest of this article is locked for subscribers only. Please login to continue reading.
If you don't have a login, you will need to purchase a subscription to gain access to this article, including all our online content. Please use this link and follow the steps.
For multi-user price options, or to check if your company has an existing subscription to us that we can add you to for FREE, please email Atif Choudhury at achoudhury@worldipreview.com
Marques 2018, Red Bull, Nestlé, design protection, marketing, shape, consumer, colour, branding, copycat, imitation
