IP Summit 2016: Why trademark letters can backfire on social media

02-12-2016

IP Summit 2016: Why trademark letters can backfire on social media

mama_mia / Shutterstock.com

Traditional enforcement strategies, such as demand letters, may backfire in a social media context, and trademark owners attempting to assert their rights could be accused of bullying. 


IP Summit, Finnegan, BrandIT Consult, Nestlé, Music Publishers Association, trademark, trademark infringement, online, counterfeiting, social media

WIPR