mama_mia / Shutterstock.com
Traditional enforcement strategies, such as demand letters, may backfire in a social media context, and trademark owners attempting to assert their rights could be accused of bullying.
If you have already subscribed please login.
If you have any technical issues please email tech support.
IP Summit, Finnegan, BrandIT Consult, Nestlé, Music Publishers Association, trademark, trademark infringement, online, counterfeiting, social media
