From first class travel to late night parties: five takeaways from INTA 2016


From first class travel to late night parties: five takeaways from INTA 2016

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After the International Trademark Association’s 2016 annual meeting in Orlando wrapped up on May 25, WIPR provides a light-hearted roundup of key insights from the conference. 

US convention centres are enormous

It never fails to amaze British delegates how big US convention centres are. Like mini towns, they are an imposing proposition for busy attendees rushing from A to B, forcing you to hone excellent timekeeping skills while keeping your heart rate well above resting level. We wonder how many miles/kilometres each person at the conference covers on average every day—probably enough to work off the alcohol from the previous night’s receptions.


Attendees love a party

It is no surprise that free alcohol is a big draw, especially when combined with a glamorous location, but this year re-emphasised how IP lawyers really like to let their hair down. Despite the long days, or maybe because of them, they never shirk a shindig and the strong turnout for the traditionally raucous receptions including Arochi & Lindner’s and Chadha & Chada’s were testament to that.


INTA is becoming more international

That’s the anecdotal view of course, but after speaking to several attendees and observing the mix of nationalities, it does seem as though the membership is becoming increasingly diverse. Making INTA more international (after all, it does have the word ‘international’ in its name) is one of the goals of CEO Etienne Sanz de Acedo, who previously worked in Alicante, Spain, and we look forward to going to Barcelona for the 2017 annual meeting.


The sessions are increasingly interactive

Then president J. Scott Evans entertained guests with his singing during last year’s opening ceremony, and this year attendees were treated to plenty of dynamic video content from all three opening speakers: Sanz de Acedo, 2016 president Ronald van Tuijl, and Diane Nelson of DC Entertainment and Warner Bros.

Elsewhere, several unconventional sessions caught the eye, including one where the panellists (one of whom was from Uber) dressed up as fictional taxi app drivers.


How many travel business class?

We always wonder how many of the international delegates enjoy the luxury of business, or even first, class flights. Do partners and senior lawyers shun ‘cattle class’ and board the plane first? Or do they mix with us journalists at the back? For the European contingent who usually take the former option, you might want to book early for Barcelona otherwise you might just find yourselves on a budget airline …



(Images: Songquan Deng, Solarseven, Rawpixel x 2, Maxene Huiyu. All sourced via

WIPR will be providing a comprehensive roundup of all our INTA 2016 conference reports at a later date. 

International Trademark Association, Ronald van Tuijl, Diane Nelson, Uber, Chadha & Chada, Etienne Sanz de Acedo, INTA 2016,