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The Trustworthy Accountability Group (TAG), an advertising industry organisation that boasts Google, Facebook and Disney as members, has launched a new initiative aimed at protecting European brands.
Launched yesterday, February 12, Project Brand Integrity is a European-wide plan which will alert advertisers or their agencies when their ads run on a pirate site.
TAG, which fights criminal activity in the digital advertising supply chain, will implement the initiative through a partnership with White Bullet, a company that monitors digital IP infringement.
A similar US effort, launched in 2016 by TAG and CreativeFuture, an organisation representing creatives in the copyright industries, is being used as a blueprint.
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