igorstevanovic / Shutterstock.com
The Trustworthy Accountability Group (TAG), an advertising industry organisation that boasts Google, Facebook and Disney as members, has launched a new initiative aimed at protecting European brands.
Launched yesterday, February 12, Project Brand Integrity is a European-wide plan which will alert advertisers or their agencies when their ads run on a pirate site.
TAG, which fights criminal activity in the digital advertising supply chain, will implement the initiative through a partnership with White Bullet, a company that monitors digital IP infringement.
A similar US effort, launched in 2016 by TAG and CreativeFuture, an organisation representing creatives in the copyright industries, is being used as a blueprint.
The rest of this article is locked for subscribers only. Please login to continue reading.
If you don't have a login, you will need to purchase a subscription to gain access to this article, including all our online content. Please use this link and follow the steps.
For multi-user price options, or to check if your company has an existing subscription to us that we can add you to for FREE, please email Atif Choudhury at email@example.com
TAG, Trustworthy Accountability Group, advertising, adverts, pirate sites, pirated content, brand integrity, advertisers, PIPCU, Europol, infringing sites