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5 July 2016Trademarks

EU court says McDonald’s can prevent ‘Mac’ and ‘Mc’ registrations

McDonald’s has been told its trademarks are well-known enough to prevent other applications that use the prefix ‘Mac’ or ‘Mc’ in relation to food and drink from being registered in Europe.

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Trademarks
16 January 2019   Irish fast food chain Supermac’s has won its bid to cancel the ‘Big Mac’ EU trademark, previously owned by McDonald’s.