60% of Google search results lead shoppers to counterfeits: Incorpro
Up to two-thirds of results returned by search engines, such as Google, lead consumers to websites that sell fake or possibly dangerous goods, according to a new report.
The report, released today, October 21 by brand protection technology company Incopro researched specific products in five industries: pharmaceuticals, car parts, children’s products, safety equipment and white-label goods.
The search engines used in the study were Google, Baidu, Bing and Yandex.
According to the release, Incopro also presented its findings to Google, which said it did not “at this time de-index URLs or websites from its web search index on trademark grounds upon request.”
Incopro said its findings show that more than 92% of global web traffic goes through Google.
In response, Google said it would “evaluate court orders issued against third parties and, where appropriate (with content specifically identified), voluntarily remove content from web search results”.
In pharmaceutical, six in ten of Google’s first-page results for the antibiotic Bactrim (co-trimoxazole) were for locations “very likely” to be operating unlawfully, the report said.
In the children’s products category, a third of search results for a ‘Comotomo teether” featured potentially harmful products. Additionally, a search for refrigerator filters repeatedly directed consumers towards a website selling counterfeit goods.
Incopro is calling for search engines to work more closely with IP owners and brands to remove infringing websites from the results they present to consumers.
“Without cooperation from the search engines, Incopro believes new legislation is required to force them to act,” the release said.
Simon Baggs, co-founder and CEO at Incopro, said: “It is high time search engines played their part in putting a stop to the fakers, rather than encouraging them to proliferate through inaction.”
TBO has contacted Google for comment.
This story was first published on TBO.
Did you enjoy reading this story? Sign up to our free daily newsletters and get stories like this sent straight to your inbox.
Already registered?
Login to your account
If you don't have a login or your access has expired, you will need to purchase a subscription to gain access to this article, including all our online content.
For more information on individual annual subscriptions for full paid access and corporate subscription options please contact us.
To request a FREE 2-week trial subscription, please signup.
NOTE - this can take up to 48hrs to be approved.
For multi-user price options, or to check if your company has an existing subscription that we can add you to for FREE, please email Adrian Tapping at atapping@newtonmedia.co.uk