16 December 2015CopyrightVladimir Biriulin and Sergey Medvedev

Ambush marketing in Russia: theory and practice

Russia has always been famous for its grand achievements in sports and entertainment. In 2014, Russia successfully hosted the Winter Olympic Games and Paralympic Games in the city of Sochi and took the first place in the all-round standings. In 2018, Russia is going to welcome the FIFA World Cup, which will involve 32 national football teams from around the globe.

Already registered?

For multi-user price options, or to check if your company has an existing subscription that we can add you to for FREE, please email Adrian Tapping at atapping@newtonmedia.co.uk

Denmark’s deepfake law: The new face of AI protection for Europe?

Artist challenges US Copyright Office decision over image that used AI

Anthropic avoids damages risk in deal with authors over AI training

‘This is not a rescue deal’: How an acquisition fits London firm's plan

China: Courts and AI face off

Painting the future: NFTs and the new canvas for African artists

Hollywood studio issues AI ‘hands off’ warning in film credits

Blank cheque for Big Tech: Trump’s AI plan leaves creators in the cold

Ambush marketing in Russia: theory and practice

Editor's picks

Editor's picks

More articles