Sponsored content: Mercado Libre partners with brands against counterfeits and piracy in Latin America

Mercado Libre is taking another important step towards IP rights protection by launching the Anti-Counterfeiting Alliance, a partnership between the company and brands against alleged counterfeit and piracy in Mercado Libre’s ecosystem.

Levi Strauss & Co, Pink, Tommy Hilfiger, Under Armour and Victoria’s Secret, among others, are the first brands to partner with Mercado Libre on this initiative and others are close to joining.

With this alliance, Mercado Libre seeks to continue fighting IP infringements, raising awareness about the issue and providing to all of its users a safe transactional space to trade products and services.

Mercado Libre’s Anti-Counterfeiting Alliance is a 100% collaborative initiative, based on five key actions that bring a new approach to the region: (1) proactive monitoring of alleged infringing listings based on semantic algorithms and object detection; (2) strengthened collaboration with law enforcement agencies; (3) joint legal actions against infringers who abuse Mercado Libre’s ecosystem to sell alleged counterfeit or pirated goods; (4) sellers’ education on good practices and publication techniques, to reduce listings that may infringe third-party rights; and (5) buyers’ education to identify and report counterfeit or pirated products.