New rules for word marks


Daniel Castro

The Mexican Institute of Industrial Property (IMPI) has adopted a new rule of requesting the applicant of a word mark to detail on the application form the letters either all in upper case or all in lower case, or the first letter in upper case and the rest in lower case (as in a typical sentence).

Daniel Castro, Becerril, Coca & Becerril, Mexican Institute of Industrial Property, IMPI, trademark,