It makes sense that a property rights owner has the duty and responsibility to protect and preserve its right and, if applicable, enforce it, no matter the nature of the property (eg, a house, car, patent, trademark, etc). In the course of protection and enforcement, the owner relies on legal provisions, whereas in the course of promotion it relies on commercial actions, including advertising.
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Raluca Vasilescu, Cabinet M Oproiu, Specsavers, trademarks, brands, emotions, pharmaceutical, origin, innovation,