24 November 2016Jurisdiction reportsRaluca Vasilescu

Romania: Keep the marriage between trademarks and brands

Many IP offices make efforts to deliver IP rights quickly. The entire IP community, at least in Europe and the US, has been contaminated with the virus of “getting everything done with a click” and as a consequence patent and trademark registers are cluttered with thousands of rights whose quality is very low. The level of attention devoted by the owner to each individual right is therefore constantly diluted.

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