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In Germany and all over Europe, Ritter Sport is a well-known brand for chocolate products. At least in Germany, the special form in which Ritter Sport chocolate bars are packaged—a quadratic form with a wrapping paper that can easily be opened by breaking the quadrat in half—contributes to the product’s special appeal to consumers (at least in this author’s mind).
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Jens Künzel, Krieger Mes & Graf v. der Groeben, WIPR jurisdiction report, quadratic chocolate packaging, Ritter Sport trademark, Germany trademark