Will the Washington Commanders make its mark?


Sarah Speight

Will the Washington Commanders make its mark?

Jeff Bukowski / Shutterstock.com

The American football team has been rebuffed by the USPTO for its trademark application, following a series of reputation and branding issues. Can it make a comeback? It looks likely, finds Sarah Speight.

For fans of American football, National Football League (NFL) team the Washington Commanders will be a familiar name.

It is a name that evokes a long and contentious backstory, having had two former identities: first the ‘Washington Redskins’, and then the temporary moniker the ‘Washington Football Team’.

Owner Dan Synder has been mired in controversy over an allegedly questionable internal work culture, and has had his work cut out on fixing the team’s reputation.

trademarks, branding, USPTO, US, Washington Commanders