A brand new era: Washington Redskins become ‘Commanders’
03-02-2022
Civil liberties group backs Redskins in trademark fight
09-03-2015
Jeff Bukowski / Shutterstock.com
The American football team has been rebuffed by the USPTO for its trademark application, following a series of reputation and branding issues. Can it make a comeback? It looks likely, finds Sarah Speight.
For fans of American football, National Football League (NFL) team the Washington Commanders will be a familiar name.
It is a name that evokes a long and contentious backstory, having had two former identities: first the ‘Washington Redskins’, and then the temporary moniker the ‘Washington Football Team’.
Owner Dan Synder has been mired in controversy over an allegedly questionable internal work culture, and has had his work cut out on fixing the team’s reputation.
The rest of this article is locked for subscribers only. Please login to continue reading.
If you don't have a login, you will need to purchase a subscription to gain access to this article, including all our online content. Please use this link and follow the steps.
For multi-user price options, or to check if your company has an existing subscription to us that we can add you to for FREE, please email Atif Choudhury at achoudhury@worldipreview.com
trademarks, branding, USPTO, US, Washington Commanders
