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The American football team has been rebuffed by the USPTO for its trademark application, following a series of reputation and branding issues. Can it make a comeback? It looks likely, finds Sarah Speight.
For fans of American football, National Football League (NFL) team the Washington Commanders will be a familiar name.
It is a name that evokes a long and contentious backstory, having had two former identities: first the ‘Washington Redskins’, and then the temporary moniker the ‘Washington Football Team’.
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trademarks, branding, USPTO, US, Washington Commanders