Art of Life / Shutterstock.com
The ruling against the French fashion label in its trademark dispute with Huawei shows that risks to brands can come from further afield than they may expect, says Robert Reading of Clarivate.
Trademark filing activity worldwide has enjoyed a steady rise in the last few years, growing 13% last year, based on data from SAEGIS, the global trademark database from Clarivate.
It is hardly surprising that increased filing activity has been accompanied by a growing number of infringement cases and similarity disputes. In a recent Trademark Ecosystems report, 89% of respondents reported trademark infringement last year, a new record high. Safeguarding valuable brands across all channels, whether it is against infringement or similarity, is paramount to brand owners, for reputational and commercial reasons.
The April ruling on the Chanel trademark dispute placed brand similarity disputes under the spotlight. Such cases generally do not create ripples beyond their sector-specific audiences. However, the companies at the centre of the dispute—French luxury house Chanel and telecoms and mobile phone manufacturer Huawei—are both high-profile and well-known brands.
The rest of this article is locked for subscribers only. Please login to continue reading.
If you don't have a login, you will need to purchase a subscription to gain access to this article, including all our online content. Please use this link and follow the steps.
To request a FREE 2-week trial subscription, use the same link but select the 'trial' option in the dropdown box. NOTE - this can take up to 48hrs to be approved.
For multi-user price options, or to check if your company has an existing subscription to us that we can add you to for FREE, please email Atif Choudhury at firstname.lastname@example.org
trademarks, trademark similarity, brands, Chanel, Huawei, EUIPO, clarivate, Volvo, Beijing IP Court, starbucks