The Olympic Games and trademark competition


Dragosh Marginean

As we go to press we are nearing the start of the 2012 Summer Olympic Games in London.

The entire world is preparing for the sporting spectacle that will ensue, so we will take the time briefly to analyse the impact of the Games from a Romanian IP perspective.

The success of the Olympic Games has made them a very attractive sponsorship opportunity. That success has also made them a target for infringers and ambush marketers alike.

The International Olympic Committee (IOC) fought back by requesting all host countries to enter into an agreement regarding, among other things, the protection of IP rights and of the rights of the official sponsors. As far as the current Games are concerned, the obligations assumed by the UK government have been materialised in the London Olympic and Paralympic Games Act of 2006, which is widely considered the most comprehensive legislation of its kind.

Olympics, trademark, marketing