The IP Week: getting there and having fun

The IP Week will provide a stimulating and intelligent programme of speakers and panels, but there’s more to it than that. After the first day of the conference, there is an organised visit of the Audi factory in Brussels, by invitation only.

This will provide delegates with an opportunity to visit one of Europe’s leading carmakers and see how the process works on the ground. It should prove useful not just for those who regularly deal with the automotive industry, but also for anyone who sometimes feels divorced from the realities of what happens in their client’s factories. And the first five WIPR readers to register using the code WIPR will be able to take advantage of this opportunity for free.

At the end of day two, a cocktail reception will be themed around the representation of Bavaria in Brussels, which promises to make an interesting evening for those of us who appreciate that region’s offerings. The cocktail reception at the end of the third day looks further afield, including a visit to the europalia.brasil exhibition, an international arts exhibition based in Brussels that looks at the histories and cultures of different countries.

At the close of the conference on December 9, there will be a two-hour reception, allowing delegates to get that crucial business card or shake that important hand.

And of course, there’s more to Brussels than intellectual property. Some of the best food and drink in Europe, excellent museums and wonderful old architecture should ensure delegates are entertained even after the conference is over.