Many Western companies are seeking opportunities in China. But with opportunity comes threat. Graham Robinson outlines the best strategies for protecting your IP.
According to the 2009 Report on EU Customs Enforcement of Intellectual Property Rights, 54 percent of infringing goods detained at the EU external border originated from China. Chinese immigrants are illegally trafficked into the UK in order to produce and distribute counterfeit DVDs, and Chinese organised crime gangs import counterfeit cigarettes and rolling tobacco from China. In 2009, customs seized more than 110,000 pirated games from just one Chinese company importing goods to the UK.
There is no shortage of challenges facing brand owners.
Cybersquatting and vexatious registrations