What is the difference between advertising and providing information?
01-10-2011
When using newsletters in email marketing, companies need to know what works legally and what doesn’t, as Bettina Krause explains.
When using newsletters in email marketing, companies need to know what works legally and what doesn’t, as Bettina Krause explains.
“A man who stops advertising to save money, is like a man who stops the clock to save time”— Henry Ford’s quote is surely drastic, but at its core it is not totally wrong. After all, any firm that wants to sell products or services has to be known by its target group, which usually does not happen on its own.
Email marketing, sending newsletters and mailings to existing or potential customers, is an effective and cheap method of advertising: it takes only one click to reach hundreds or thousands of recipients. The costs of printing and shipping flyers or placing ads in newspapers and specialist and online media are omitted. However, there are several legal aspects to take into account.
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emails, newsletters, advertising, Germany
