Philips: welcome to our gTLD


Philips: welcome to our gTLD

Philips Communications

Details on branded generic top-level domain applications are thin on the ground, but Ingrid Baele, vice president at Philips intellectual property & standards, gave TB&I a preview of the .philips domain.

Why did you apply for the .philips gTLD?

We applied because our own generic top-level domain (gTLD) offers multiple business opportunities and security advantages. Our three main reasons are:

  • To create a genuine environment that we can manage ourselves;
  • To create new business opportunities via our online presence; and
  • To avoid the risk that others might apply for, and obtain, our name.

What do you mean by a ‘genuine environment’?

Philips, gTLDs, domain names, brands