Details on branded generic top-level domain applications are thin on the ground, but Ingrid Baele, vice president at Philips intellectual property & standards, gave TB&I a preview of the .philips domain.
Why did you apply for the .philips gTLD?
We applied because our own generic top-level domain (gTLD) offers multiple business opportunities and security advantages. Our three main reasons are:
- To create a genuine environment that we can manage ourselves;
- To create new business opportunities via our online presence; and
- To avoid the risk that others might apply for, and obtain, our name.
What do you mean by a ‘genuine environment’?
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Philips, gTLDs, domain names, brands