Global wine and spirits brand owner Pernod Ricard uses a number of anti-counterfeiting methods, including scannable bottles, as group IP director Mathieu Prot tells WIPR.
“Créateurs de convivialité”, a registered trademark, is Pernod Ricard’s group motto. The literal meaning is “creators of conviviality”, or creators of friendliness.
However, intellectual property isn’t always a friendly environment. Counterfeiting of major brands is an increasingly familiar story, and companies have to stop fakes getting into the hands of unwitting customers.
One person who is familiar with counterfeits is Mathieu Prot, group intellectual property director at Pernod Ricard, the French company that owns many well-known alcoholic beverage brands. His role is divided into four parts: prosecution, enforcement, contractual valuation, and the digital world.
The rest of this article is locked for subscribers only. Please login to continue reading.
If you don't have a login, you will need to purchase a subscription to gain access to this article, including all our online content. Please use this link and follow the steps.
For multi-user price options, or to check if your company has an existing subscription to us that we can add you to for FREE, please email Atif Choudhury at achoudhury@worldipreview.com
Pernod Ricard, Counterfeit consumer goods, brands, spirits, Mathieu Prot, anti-counterfeiting, Brand Security, consumer goods, piracy, IFSP,