GoDaddy launches domain management service for corporations
18-11-2020
Domain names: don’t underestimate the value of these IP outcasts
20-04-2020
07-01-2022
everything possible / Shutterstock.com
The COVID-19 pandemic threw a spotlight on the best practices for building a successful online presence. WIPR spoke with Haydn Simpson of BrandShelter, a CentralNIC company, to find out more.
COVID-19 has accelerated the need for businesses to offer goods and services, and to make revenues, through digital channels. Now more than ever, businesses need to secure digital IP to prove their reputability.
Acquiring domain names is a crucial step for any business to take in order for its digital presence to be viewed as reputable and secure. Failing to do so could result in businesses losing customers to third parties that appear more trustworthy.
WIPR spoke with Haydn Simpson, Head of Brand Services at CentralNIC, to understand this transformation, what it means for businesses and how best to manage and protect online assets.
The rest of this article is locked for subscribers only. Please login to continue reading.
If you don't have a login, you will need to purchase a subscription to gain access to this article, including all our online content. Please use this link and follow the steps.
For multi-user price options, or to check if your company has an existing subscription to us that we can add you to for FREE, please email Atif Choudhury at achoudhury@worldipreview.com
Digital assets, COVID-19, pandemic, BrandShelter, CentralNIC, brand owners, social media, counterfeits, domain names, portfolio, TLDs, infringement