No-one can ignore social media, and using them has become a must in the business world. Larissa Best and Catherine McGirr explain.
No-one can ignore social media. They are important not just for the younger generation—they are relevant to all ages. And using them has become a must in the business world. Larissa Best and Catherine McGirr explain.
It is no longer enough merely to communicate ‘to’ your customers and clients; it’s also important to ‘listen and learn’, test new ideas and respond to comments—good as well as bad—directly. As Eric Qualman, author of Socialnomics states: “We don’t have a choice on whether we do social media. The question is, how well we do it.”
The aim of this article is not to discuss the importance of proper protection of trademarks and brands in social media, but rather to consider what measures should be taken when looking for new trademarks, from both legal and marketing perspectives.
The rest of this article is locked for subscribers only. Please login to continue reading.
If you don't have a login, you will need to purchase a subscription to gain access to this article, including all our online content. Please use this link and follow the steps.
For multi-user price options, or to check if your company has an existing subscription to us that we can add you to for FREE, please email Atif Choudhury at achoudhury@worldipreview.com
social media, Twitter, Facebook, cybersquatting, trademark infringement
