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Poacher turns gamekeeper in Lidl’s dispute with Tesco, as supermarkets scrap for shares of a tough marketplace, finds Muireann Bolger.
A picture may paint a thousand words, but what effect does a wordless logo have on the minds of busy consumers working on autopilot during a cost of living crisis?
This question is at the heart of a trademark infringement dispute between UK retailer Tesco and German discounter Lidl.
In the case heard at the High Court of England and Wales this week, Lidl alleged that Tesco’s use of its clubcard prices logo was an attempt to “ride on the coattails’ of Lidl’s reputation as a discount retailer”.
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Lidl, Tesco, logo, trademark infringement, High Court of England and Wales, brand owners, bad faith, consumers
