Subscribe
shutterstock_1973377670_alastair-wallace
8 November 2022FeaturesTrademarksMuireann Bolger

Lidl v Tesco: a turning point for evergreening?

Evergreening—the periodic re-filing of new trademark applications for the same goods and services—is frequently adopted by brand owners, but an interim judicial decision has potentially cast a withering look at its use as a defensive strategy.

Already registered?

Login to your account

To request a FREE 2-week trial subscription, please signup.
NOTE - this can take up to 48hrs to be approved.

Two Weeks Free Trial

For multi-user price options, or to check if your company has an existing subscription that we can add you to for FREE, please email Adrian Tapping at atapping@newtonmedia.co.uk


More on this story

Trademarks
Lidl triumphs over Tesco in UK logo clash
19 April 2023   Tesco’s Clubcard logo infringes Lidl’s, judge rules | Lidl claimed that Tesco was “riding on the coattails”of its reputation as a budget supermarket | But Tesco wins counterclaim that Lidl’s wordless mark was in bad faith.


Editor's picks

AI, lipstick deals and mental health: What’s on CITMA president’s radar?
Trademarks
AI, lipstick deals and mental health: What’s on CITMA president’s radar?
9 May 2025

Editor's picks

Trademarks
AI, lipstick deals and mental health: What’s on CITMA president’s radar?
9 May 2025   From criminal law and cosmetics brands to CITMA and INTA, the president of the UK’s largest trademark association is putting polish on the IP sector.
Patents
US-China tariffs: What hope is there for IP rightsholders?
1 May 2025
Trademarks
Thatchers, Skykick and dupes: What’s on a fashion IP influencer’s radar?
30 April 2025
Patents
Why US patent reform is ‘essential’ for US economic prosperity and security
28 April 2025
Patents
G1/23 ruling: Why a pending EPO decision threatens decade-old products
28 April 2025
Diversity
WIPR Diversity & Inclusion reveals Top 100 People in IP for 2025
23 April 2025

More articles

Tesla ‘Robotaxi’ and ‘Cybercab’ TMs rebuffed by USPTO on eve of launch
UK-India trade deal is ‘missed opportunity’, say industry bodies
AI, lipstick deals and mental health: What’s on CITMA president’s radar?
INTA 2025: San Diego to host largest post-COVID Annual Meeting
Iconix, dupe culture and the risk of post-sale confusion
'Nothing can stand in the way of our work': Ukraine resumes IP system
Wouter Pors leaves Bird & Bird for boutique Dutch firm
US-China tariffs: What hope is there for IP rightsholders?

Copyright © worldipreview.com 2024   |   Headless Content Management with Blaze