How to sustain and promote IP business development during a pandemic

The COVID-19 pandemic and the necessity of remote working poses unprecedented challenges to business development in IP, but offers some unexpected benefits too. Nicole Gorlier, legal consultant at Interpatent and a member of the International Trademark Association (INTA)’s young practitioners committee, provides an update the committee’s second virtual discussion.

Due to the pandemic, the majority of IP practitioners are working from home. In order to adapt to their new digital workplace environment, they’ve have had to develop and refine soft skills and other professional skillsets outside their core functions.

To help young practitioners and the trademark community navigate the disruptions caused by the crisis, INTA’s young practitioners committee (YPC) is hosting a virtual discussion series: “Adapting to the digital workplace”.

Each discussion covers a different aspect of IP practice and explores how practitioners need to adapt their approach to an entirely digital workplace.