A clear and collaborative approach to IP in the ASEAN region will benefit businesses seeking to invest there, as Robert Yap, chairman of the ASEAN Business Advisory Council, tells WIPR.
“The ASEAN market is becoming increasingly attractive to many businesses, with its huge amount of economic potential, geographically and demographically,” says Robert Yap, the 2018 chairman of the ASEAN Business Advisory Council (ASEAN-BAC).
Launched in 2003, ASEAN-BAC was set up to provide private sector feedback and guidance to boost ASEAN’s efforts towards economic integration. The council also identifies priority areas for ASEAN leaders to consider.
“For ASEAN to grow collectively, member countries need to start taking immediate action to work cohesively, in various aspects such as infrastructure, trade regulations and digitisation to facilitate and promote economic cooperation and integration,” notes Yap.
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ASEAN, IP strategy, Asia, private sector, digital revolution, business growth, counterfeiting, IP management, standardisation, innovation