tifonimages / iStockphoto.com
The tussle between tennis champion Roger Federer and Nike over the ownership of his initials highlights that there are a few significant considerations for brands when signing a contract with a sportsperson. WIPR investigates.
Probably tennis’s greatest player of all time, Roger Federer is a winning machine, used to getting his own way on court.
But away from the grass of Wimbledon, it emerged during this year’s tournament that Federer was not in control of his own trademarked initials, ‘RF’. Unusually, it might seem, Nike owns the trademark rights, having sponsored the star’s kit until earlier this year.
Now that Federer is sponsored by Uniqlo, he wants Nike to give him the trademark, telling a press conference that “they are my initials” and “the good thing is they’re not Nike’s forever, so in a short period of time they will come to me”.
The rest of this article is locked for subscribers only. Please login to continue reading.
If you don't have a login, you will need to purchase a subscription to gain access to this article, including all our online content. Please use this link and follow the steps.
For multi-user price options, or to check if your company has an existing subscription to us that we can add you to for FREE, please email Atif Choudhury at email@example.com
Roger Federer, RF, Nike, sports sponsorship, contractual obligations, branding, tennis, trademark owner, Lewis Silkin, Wiggin, Kerman & Co