11 September 2017Trademarks

Wrigley sues e-cigarette seller over ‘juicy fruit’ mark amid FDA crackdown

Chewing gum company Wrigley has sued the owner of a company selling liquids for electronic cigarettes over the use of the ‘Juicy fruit’ trademark.

Wrigley said that the complaint, filed at the US District Court for the Northern District of Illinois on Friday, September 8, was submitted after the defendants failed to reply to two cease-and-desist letters from Wrigley.

Mohammed Ibrahim Ghatala allegedly owns ‘Dreamecore Enterprise’, a company which runs the website and sells a range of e-cigarettes products containing the ‘Juicy fruit’ trademark.

Wrigley also commented on the “growing concern, shared by the Food and Drug Administration (FDA) and the Senate, that the marketing of e-cigarette materials in chocolate, fruit and/or candy flavours harmfully targets children under 18 years of age”.

The chewing gum company claimed that the defendants’ “unauthorised and infringing use of Wrigley’s ‘Juicy fruit’ trademark is likely to cause confusion and harm to the public”.

Wrigley owns several US trademark registrations for its ‘Juicy fruit’ mark, including US numbers 105,032, 619,549 and 2,836,550, according to the suit.

Ghatala could face injunctive action and a recall of the allegedly infringing products.

In August last year, the FDA finalised plans to regulate all tobacco products, including e-cigarettes. The agency said that this would enable it to protect children from the dangers posed by all tobacco products.

In July last year, Wrigley sued Chi-Town Vapers, claiming that the e-cigarette seller had infringed its IP covering the Doublemint and Juicy Fruit brands of gum.

Did you enjoy reading this story?  Sign up to our free daily newsletters and get stories like this sent straight to your inbox

Today’s top stories:

Gigi Hadid faces legal action over Instagram post

Qualcomm loses global injunction bid against Apple

Fed Circuit affirms invalidation of patent despite faulty PTAB analysis

Crocs v Dawgs trade dress battle heats up

Already registered?

Login to your account

To request a FREE 2-week trial subscription, please signup.
NOTE - this can take up to 48hrs to be approved.

Two Weeks Free Trial

For multi-user price options, or to check if your company has an existing subscription that we can add you to for FREE, please email Adrian Tapping at

More on this story

17 July 2017   Chewing gum company Wrigley has filed a trademark and trade dress complaint against a company that sells liquid for e-cigarettes.
31 January 2018   Confectionery brand Wrigley is suing US-based e-cigarette company Get Wrecked Juices and its manager for infringing its ‘Skittles’ and ‘Starburst’ trademarks.