4 December 2017Trademarks

WIPR survey: Red Bull should be allowed blue/silver trademark

More than 60% of WIPR readers have said drinks company Red Bull should be able to register a trademark consisting of two colours: blue and silver.

The responses came as part of the latest WIPR 10 second survey, published last Monday, November 27, which was three days before the EU General Court ruled that the trademark was not sufficiently precise and uniform to be valid.

In total, 62% of respondents said Red Bull should be able to trademark the colour combination, with the following points being made in favour of the company:

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More on this story

1 December 2017   IP lawyers are largely disappointed with the EU General Court’s decision to reject Red Bull’s applications for its blue/silver combination mark, but they said there is still hope for brand owners.
30 November 2017   A trademark consisting of the mere juxtaposition of two colours, without a systematic arrangement, is not sufficiently precise and uniform to be valid, the EU General Court has ruled in a case concerning the Red Bull blue/silver mark.