15 September 2023FeaturesTrademarks ChannelNishaat Slamdien

Will the Rugby World Cup tackle 'Out of the Boks' ads?

Eskort’s recent advertising campaign for its ‘Springbox’ has been talked about almost as much as the Springboks’ 7-1 split on the bench against the All Blacks. The tongue-in-cheek reference to the national rugby team has the nation wondering whether Eskort will be shown a yellow card, or if its conduct is deserving of a straight red.

Already registered?

For multi-user price options, or to check if your company has an existing subscription that we can add you to for FREE, please email Adrian Tapping at atapping@newtonmedia.co.uk

More on this story

Jurisdiction reports

Questionable advertising in South Africa

1 August 2011 The Advertising Standards Authority of South Africa has an Advertising Code stating that all advertisements must be honest, must not make misleading claims and, where claims are made, provide prior substantiation.

Report: Advertising revenue on piracy sites exceeds $200 million

19 February 2014 Rogue websites hosting pirated material made nearly a quarter of a billion dollars last year from advertising, a report has claimed.