The dos and don’ts of online branding

To mark its 100th birthday, biscuit brand Oreo wanted to celebrate in style. Reaching a century is a huge milestone for any brand, showing longevity and implying adaptability, but there is only one chance to use that achievement to capture the world’s imagination. Last year, the chocolate biscuit maker set pulses racing with its 100-day ‘daily twist’ campaign, in which a new piece of Oreo-themed content was created every day based on the global news agenda.