Latest News & Features

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Changing Behaviors: Gen Z and Counterfeits

INTA’s new study of Gen Z demonstrates that brands have work to do in order to educate this increasingly influential cohort on the importance of buying genuine products, as Saman Javed finds out.   20 May 2019

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Insight into Co-branding and Influencers

Jessica Elliot Cardon, Deputy General Counsel at Quality King Distributors/Perfumania Holdings, Inc. (USA), and Chair of The Trademark Reporter Committee, follows up on a commentary she wrote on co-branding for The Trademark Reporter (September-October 2018 issue) by providing additional thoughts on pairing up with influencers.   20 May 2019

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General Framework for Comparative Advertising in Russia

Proving unfair advertising in Russia requires a subtle understanding of the law, explains Ilya Goryachev, Gorodissky (Russia).   20 May 2019

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Shape Up or Lose Out on the Next Generation

Depending on your perspective, millennials are either avocado-eating dilettantes or the future of political activism. Whatever the case, brands need to adapt and engage, finds Sarah Morgan.   20 May 2019

Trademarks

EU General Court sides with Sky in TM opposition

British telecoms company Sky has successfully stopped a trademark registration which it said would likely be confused with its earlier marks.   20 May 2019

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Hiring Is Easy, Retention Is Not

Hiring diverse individuals is the easy part of the equation. Encouraging people to stay and thrive in their environment is the trickier part. Sarah Morgan reports.   20 May 2019

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Spreading the Word About IP

Intellectual property (IP) offices around the world employ a variety of different approaches to making the public aware of the importance of IP, as Sarah Morgan finds out.   20 May 2019

Patents

Unified Patents reveals new cybersecurity protection network

An organisation which aims to deter non-practicing entities has launched a new network to stop invalid patent assertions in the cybersecurity industry.   20 May 2019

Patents

Questel acquires majority stake in Brandstock

French IP service provider Questel has acquired a majority stake in German provider Brandstock, according to a release issued on Saturday, May 18.   20 May 2019

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New Amendments to China’s Trademark Law Crack Down on Bad-Faith Filing

China has adopted a fourth amendment to its Trademark Law, intensifying restrictions on bad-faith trademark filings.   19 May 2019

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