Latest News & Features
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While initially associated with online currencies, blockchain technology could provide a boon to brands looking to protect their intellectual property. Saman Javed investigates the potential. 21 May 2019
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Building brands is a central task for many Annual Meeting registrants, but how many consider the need to build their own, individual brands? Sarah Morgan reports. 21 May 2019
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Targeting your investment when tackling counterfeits is the key to an effective enforcement program, as Rory O’Neill reports. 21 May 2019
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Anna Mae Koo and Ann Xu of Vivien Chan & Co. discuss the top 10 updates from China this year. 21 May 2019
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The fair trade philosophy is more often associated with chocolate or coffee than intellectual property, but fair trade principles have applications for intellectual property professionals too. 21 May 2019
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The European Patent Office has announced the finalists for the 14th annual European Inventor Award, which will be awarded in five categories at a ceremony in Vienna on June 20. 21 May 2019
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INTA’s new study of Gen Z demonstrates that brands have work to do in order to educate this increasingly influential cohort on the importance of buying genuine products, as Saman Javed finds out. 20 May 2019
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As public pressure for action to protect the environment grows, brands have a large role to play in securing the future of the planet, as Sarah Morgan reports. 20 May 2019
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INTA’s 2019 Annual Meeting kicked off with messages of aspiration, and a call to arms to do good. Sarah Morgan reports. 20 May 2019
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Depending on your perspective, millennials are either avocado-eating dilettantes or the future of political activism. Whatever the case, brands need to adapt and engage, finds Sarah Morgan. 20 May 2019
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