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  • Respecting IP: doing the right thing
rightsdirect
27 May 2016CopyrightKim Zwollo

Respecting IP: doing the right thing

There’s a paradox in corporate life today. On the one hand, organisations are under increasing pressure to function in socially responsible and sustainable ways and must develop strategies for practising corporate social responsibility (CSR), not just for the sake of marketing or their brand image. On the other hand, employees and management alike are routinely—albeit often unknowingly—behaving inappropriately and contrary to the interests of their employers by not respecting or protecting the copyright and intellectual property of authors and other content creators.

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