Turkey: Comparative advertising to be allowed


Isik Ozdogan and Ezgi Baklaci

From January 10, 2016 comparative advertisements will be allowed in Turkey. Provided certain conditions are met, adverts will be allowed to include competitors’ titles, trademarks, logos or other distinguishing marks or phrases, as well as trade names and company names. It will be the first time in Turkey’s history that companies can publish and broadcast true comparative advertisements.

Isik Ozdogan, Ezgi Baklaci, comparative advertisements, trademarks, logos, distinguishing marks, trademark protection, origin,