Protecting a ‘Grande’ Brand


Protecting a ‘Grande’ Brand

JohnFScott /

Starbucks Coffee Company, which calls Seattle home, encounters a high volume of trademark infringement, but its response must be tempered by wider considerations, as Director and Expert Senior Counsel Batur Oktay tells Aislinn Burton.

Starbucks, INTA, INTA 2018, Batur Oktay, trademark, trademarks, branding, coffee, counterfeit, corporate social responsibility