natali_mis./iStockphoto.com
Not every use of another party’s trademark as a keyword or metatag is illegal, but it will be if it leads to confusion or is used to deceive customers, says Sabrina Machei of Dennemeyer & Associates.
The rest of this article is locked for subscribers only. Please login to continue reading.
If you don't have a login, you will need to purchase a subscription to gain access to this article, including all our online content. Please use this link and follow the steps.
For multi-user price options, or to check if your company has an existing subscription to us that we can add you to for FREE, please email Atif Choudhury at achoudhury@worldipreview.com
Sabrina Machei, Dennemeyer & Associates, online marketing, meta tags, trademark, registered trademarks, IP law, German Federal Court
