Online advertising: the key to success

11-10-2017

Sabrina Machei

Online advertising: the key to success

natali_mis./iStockphoto.com

Not every use of another party’s trademark as a keyword or metatag is illegal, but it will be if it leads to confusion or is used to deceive customers, says Sabrina Machei of Dennemeyer & Associates.


Sabrina Machei, Dennemeyer & Associates, online marketing, meta tags, trademark, registered trademarks, IP law, German Federal Court

WIPR