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As of October 1, 2017 the last part of the new EU trademark regulation has come into effect. There has been a substantial number of publications inside and outside the EU on what to expect from the new regulation. Below is a short overview with some practical pointers on how the new regulation will affect trademark practice in the EU.
Michiel Rijsdijk, Arnold & Siedsma, EUIPO, Netherlands jurisdiction report, EU trademark reforms, distinctiveness, publications, representation,