Netflix: Challenging Conventional Wisdom

21-05-2017

Netflix: Challenging Conventional Wisdom

jason doiy /iStockphoto.com

With its 20th birthday approaching, Netflix has transformed from renting DVDs to providing original and third-party content online. Ali Buttars, Trademark Specialist at the company, tells Ed Conlon how trademarks fit into the ever-expanding business model.


Netflix, Ali Buttars, trademark, Orange Is The New Black, customers, copyright

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