Italy jurisdiction report: Historical trademarks of national interest

The goal of this provision is to support firms and entrepreneurs that have been marketing their products or services under a certain trademark for a long time.

In particular, the owner (or the exclusive licensee) of a trademark which has been used at least for 50 years by an Italian production company which has historical, deep-rooted ties with the national territory, can obtain the recordal of its trademark in a new and specific register.