Clarification of the notion and scope of reputed trademarks in the EU


Aurélia Marie

Reputed trademarks, a creation of the Trademarks Directive and Regulation, are of paramount importance, and yet the qualification criteria are still ambiguous. In September, the Court of Justice of the European Union’s (CJEU) decision in Iron & Smith v Unilever brought welcome clarification.

European Union, Unilever, HIPO, CJEU, trademark, CTM, clarification, Aurélia Marie,