Collaborative Branding: Trademark Lawyers and Marketers

25-05-2018

Collaborative Branding: Trademark Lawyers and Marketers

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Although a company’s marketing and legal departments often have contrasting approaches to brands, it’s necessary for the teams to build trust and cultivate a positive working relationship, as Aislinn Burton finds out.


Collaborative Branding; INTA 2018; trademark; Electronic Arts; marketing; Amazon.com

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