WIPR Insights presents its inaugural rankings of the leading USA trademark firms and lawyers. Trademarks are increasingly recognised as an under appreciated asset in assessing company value. A recent US study indicated the number of trademarks a firm registers in a year can be a predictor of the company’s profitability and stock value the following year. WIPR Insights’ USA trademarks rankings presents the firms and lawyers global brands rely on to protect and maximise the value of these vital assets in the United States, and beyond.
In the absence of a global trademarks filing system, with the strength and significance of its economy, the United States remains a key, if not the key jurisdiction, for global brands to protect the commercial value of their trademarks. Moreover, the 'first-to-use' trademark system in the US grants common law rights to businesses, protected by a robust court system. In addition, registering a trademark with the United States Patent and Trademark Office provides additional legal benefits and protections, with an official notice and presumption of validity of the trademark owners’ claim.
WIPR Insights’ US trademarks research included market analysis, reviews of submissions, and interviews with firms coast-to-coast in gleaming skyscrapers on Wall Street, Chicago, Los Angeles, DC, Dallas, Seattle and points in between. We also spoke to clients independently sourced, and as referees provided by the firms, and to international lawyers who also assisted ou research for the China Trademarks rankings.
The results detail law firms and lawyers at the forefront of their industry, navigating the impact of technological innovation on trademarks practice, the challenges of domestic and international protection, and the ever demanding contest of representing clients in the robust arena of the court room.
Non-Contentious
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Outstanding |
Emilia Cannella, Ropes & Gray Mark Jansen, Fenwick & West Anthony Malutta, Kilpatrick Townsend & Stockton Allison Strickland Ricketts, Fross Zelnick Lehrman & Zissu |
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Highly Recommended |
Michael Adams, Mayer Brown Joel Feldman, Greenberg Traurig Glenn Gundersen, Dechert Eleanor Lackman, Mitchell Silberberg & Knupp Heather McDonald, BakerHostetler Karen Webb, Fenwick & West |
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Recommended |
Alan Behr, Phillips Nizer Stephen Baird, Greenberg Traurig Jeff Becker, Haynes and Boone Jennifer Debrow, Taft Stettinus & Hollister Jenifer deWolf Paine, Fish & Richardson Lauren Emerson, Leason Ellis Dyan Finguerra-DuCharme, Pryor Cashman Susan Heller, Greenberg Traurig Charles LaPolla, Phillips Nizer Julia Matheson, Potomac Law Group Susan Natland, Knobbe Martens Martin Schwimmer, Leason Ellis Monica Talley, Sterne Kessler Goldstein & Fox Marc Trachtenberg, Greenberg Traurig Jeff Van Hoosear, Knobbe Martens Nancy Wolff, Cowan DeBaets Abrahams & Sheppard |
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Notable |
Cowan, DeBaets, Abrahams & Sheppard |
Jessica Sganga, Knobbe Martens |
Contentious
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Outstanding |
David Bernstein, Debevoise & Plimpton Dale Cendali, Kirkland & Ellis |
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Highly Recommended |
Megan Bannigan, Debevoise & Plimpton Felicia Boyd, Norton Rose Fulbright William Brewster, Kilpatrick Townsend & Stockton Margret Caruso, Quinn Emanuel Urquhart & Sullivan Theodore Davis Jr, Kilpatrick Townsend & Stockton Anthony Dreyer, Skadden Arps Slate Meagher & Flom Howard Hogan, Gibson Dunn David Kelly, Kelly IP Tim Kenny, Norton Rose Fulbright Anna Kurian Shaw, Hogan Lovells Floyd Mandell, Katten Muchin Rosenman Kathleen McCarthy, King & Spalding Steven Nataupsky, Knobbe Martens Mark Puzella, Orrick Herrington & Sutcliffe Robert Weisbein, Foley & Lardner |
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Recommended |
Orrick, Herrington & Sutcliffe Pattishall, McAuliffe, Newbury, Hilliard & Geraldson |
Peter Brody, Ropes & Gray Thad Chaloemtiarana, Pattishall McAuliffe Newbury Hilliard & Geraldson Gina Durham, DLA Piper Catherine Farrelly, Frankfurt Kurnit Klein & Selz Dyan Finguerra-DuCharme, Pryor Cashman Justin Gaudio, Greer, Burns & Crain Richard Lehv, Fross Zelnick Lehrman & Zissu Paul Llewellyn, Arnold & Porter Kevin McPherson, Lee & Hayes Douglas Miro, Amster Rothstein & Ebenstein Claudia Ray, Kirkland & Ellis Howard Shire, Troutman Pepper Ken Wilton, Seyfarth Shaw |
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Notable |
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