In 2011, US trademark case law presented several updates and continuations of ongoing battles. These cases dealt with keyword advertising, dilution, and aesthetic functionality.
Two cases in the US Court of Appeals for the Ninth Circuit clarified some of the relevant factors to be considered in cases involving the purchase of competitor trademarks as keywords, but provided conflicting results.
In March 2011, the Ninth Circuit overturned a preliminary injunction prohibiting the purchase of a competitor’s trademark as a keyword. The injunction was issued by the US District Court for the Central District of California in Network Automation, Inc v Advanced Systems Concepts, Inc.
The rest of this article is locked for subscribers only. Please login to continue reading.
If you don't have a login, you will need to purchase a subscription to gain access to this article, including all our online content. Please use this link and follow the steps.
For multi-user price options, or to check if your company has an existing subscription to us that we can add you to for FREE, please email Atif Choudhury at email@example.com
louboutin, ninth circuit, sopa, levi strauss